Think about this, what are you currently doing to maximize every opportunity to generate business for your centre? Are you sending out 7 day guest memberships in the mail to all new clients? are you asking every single person that joins to give you at least 3 names of family or friends so you can offer them a pass to train the very centre where they have joined?
Are you offering "Ethical bribes" to get people to give you names? All well and good, heres a simple little way that found worked liked a charm and cost next to nothing. I found that we had several thousand flyers from a campaign left over, offering a 2 week guest membership.
what I wanted to do with these was not to simply hand them to people as quite often they will end up in the bin, what I wanted was yes to give them out, BUT to make it memorable or "sticky" (see the book why some ideas fail and others stick by Chip and Dan heath) So what we did was simply to wrap one of these guest passes round a 37 cent bottle of water from Coles, and literally give them to people, we made up a little sign and called it a "member appreciation gift"
This help to invoke the "law of reciprocity" we explained that please feel free to give the pas to a friend or family member to be our guest here for 2 weeks with no obligation, all up cost about 39 cents, benefits priceless!
Oh and give them out when your customer is LEAVING! that way they won't end up in the bin
Kim Martin has been involved in the fitness industry in various roles from being an instructor/owner of a martial arts centre in Adelaide, managing various centres, to owning and managing a marketing company that generated between 70-500 new members in anywhere from 2 -7 weeks. He has personally sold $22,000 in memberships in a single day.
His passion for the industry remains undiminished and he still works in a "hands on" role for a large western suburbs fitness centre (Definition health club)
He both sells memberships and owns the telemarketing company that has generated over $2,500,000 in sales over 6 years for this centre running mini year round promotions where the business gets 100% of the residuals
His toolkit at healthandwellnessmarketingresources.com healthandwellnessmarketingresources.com is guaranteed to get more leads, more sales and more referrals for anybody involved in from of health and wellness occupation from martial arts, Yoga, personal training, fitness centres, massage therapists etc.
He offers a suburb package of free tools for you to test drive without any pressure or hype his proven system. Go to healthandwellnessmarketingresources.com healthandwellnessmarketingresources.com to try out this awesome system now.
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