Write Articles, Keep Customers, and Get Repeat Sales

Closing the sale is the ultimate objective of high-quality article writing. Your articles will not usually close sales by themselves. This is why exceptional customer service is so important.

We live at a time when voice mail, Email, and faxes, have a "fair chance" of receiving a reply. This translates into lost business for any company, which does not return calls, faxes, or Email, from prospective customers.

If you call another company, by telephone, you usually go through a gauntlet of obstacles, before you are allowed to finally talk to a live human being. If you, or your company, are aggressive about sales volume, a personal touch will close more sales, and result in repeat business.

Voice mail is a necessary evil because a "hot prospect" should not be left out in the cold by your phone messaging system for long. This requires you to check your voice mail often.

The old saying, "Get them while they're hot," is so true. Have you ever tried to close a sale, when the "trail has gone cold?" This occurs when the prospect did not get a reply for hours or days.

The sales person, or customer service representative, within your company, who answers your calls, should have good social skills. He or she should be pleasant, trained, and really care about the customer.

In a small business, this person might be you. Many small business owners often answer the phone, but everyone who answers the phone should be thoroughly trained.

Remember that closing the sale is only the beginning of customer relations. You must keep your customers satisfied and maintain customer interest. Your articles can also help captivate your customer's imagination. Never take any customer for granted, especially those who give you frequent business.

© Copyright 2007 - Paul Jerard / Aura Publications

Paul Jerard, E-RYT 500, has written many books on the subject of Yoga. He is a co-owner and the Director of Yoga Teacher Training at: Aura Wellness Center, in Attleboro, MA. riyoga.com riyoga.com He has been a certified Master Yoga Teacher since 1995. To receive a Free Yoga e-Book: "Yoga in Practice," and a Free Yoga Newsletter, please visit: yoga-teacher-training.org/index.html yoga-teacher-training.org/index.html