Synergy is a word that means the "sum of the parts is greater than the whole" simply put it means that, and I'll use the environment we work in as an example, that all of us working together can achieve more than the combined efforts of each individual working by themselves, it also works in reverse.
There are a couple of examples below of how we can make it work with us or let it work against us.
I work within the fitness industry, so I have used examples of what I have seen here in relation to Personal trainers that the center I am involved with has employed, the principles can be applied to any health and wellness business that employs more than one person, in fact any business at all.
The article below is based on sales staff at the gym selling a particular person a gym membership then arranging for that person to be booked in to have the first of 4 complimentary personal training sessions that each new client receives as part of their new membership
I have over time seen a range of personal trainers whose efforts at doing what they are meant to do I.E book in sessions and give the customer an awesome experience, not happen.
They have either turned up late, or not at all, failed to contact their clients when they were meant to, not made any effort to follow up their clients progress etc..etc..
All in all they gave that person a really "lacklustre" experience, certainly not anything that would gain them leads, or referrals or sales of PT packs.
Giving someone the type of service I have just mentioned not only affects that person, who will not give the PT any business, BUT it also affects the salesperson who sold the client their membership, make no mistake you WILL be judged by association!
Do you really think that your likely to get that person refer a friend to you if they have had dismal service? Hardly likely, so there goes income for you.
Number 2 its affects the group and the business as a whole. If you are trying to achieve a team target, it may also mean you may have to listen to the gripes of a irate customer, never mind it was not you that sold him/her their membership it is a fact that a person may often never complain or voice their dissatisfaction with the person directly involved but to others, that means you, it means their friends and their family.
I used the above example in relation to service (or lack thereof) given by PT staff, but it could just as easily be applied to us the sales staff, here's something to think about.
If we're not sending out our welcome letters, following up our new (and old) customers with "courtesy calls asking them how they are enjoying their exercise etc, if we're not asking for referrals from them so their friends and family can enjoy the same experience as they are.
If we're remembering their names and greeting them with a friendly smile then not only are we not doing the job that we are paid for but quite simple we let ourselves down by not giving it the best we can, we let our team members down, and we let down the people that are paying us do what we are meant to do.
If I was stuck in a boring, go nowhere, depressing occupation then I'd be like the other 95%+ plus of people who blame everything and everyone around them, I'd give poor service and not give a damn, I'd march time till Friday then I could go out a try to forget that I'd need to back on Monday.
But I'm not, I'm passionate about what I do, I believe that getting involved in some form of regular exercise will help my clients live a better quality life, and longer.
However I also believe having fun is critical, it's vital, and if I can't have fun at what I'm doing then it's Ciao I'm out of here.
So I have fun, I try to make things interesting for myself, but and here's something to think about.
Our primary purpose is to sell memberships/PT packs/sessions/classes/trials or whatever your service is and to make the experience "Raveable" for our customers, forget "satisfied" customers, they are happy to plod along, it's the ones that RAVE about your service that will benefit you, and benefit the whole team.
That's mine, yours and ours prime purpose, don't forget that.
That's synergy, working together we can accomplish a lot more than working individually, so what are we going to do today?
Kim Martin has been involved in the fitness industry in various roles from being an instructor/owner of a martial arts centre in Adelaide, managing various centres, to owning and managing a marketing company that generated between 70-500 new members in anywhere from 2 -7 weeks. He has personally sold $22,000 in memberships in a single day and has been acknowledged by his peers as an expert in low cost marketing promotions that generate spectacular results
His toolkit at healthandwellnessmarketingresources.com healthandwellnessmarketingresources.com is guaranteed to get more leads, more sales and more referrals for anybody involved in from of health and wellness occupation from martial arts, Yoga, personal training ,fitness centres, massage therapists etc.
All the detailed instructions about this offer as well as an enormous range of information all guaranteed to get you more leads, more referrals and more sales can be found at healthandwellnessmarketingresources.com healthandwellnessmarketingresources.com
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