Yoga Teacher Training - 3 Steps To Uncover Your Yoga Teaching Niche

Outcome: Find a yoga niche

Too many yoga teachers offer the same service. There is a whole, new, undiscovered, vibrant world of yoga out there waiting for you to tap into. It's time to find a niche and become an expert in it. The mindset is to become the best in the world in your niche. By selecting a yoga niche you will open the doors to many wonderful opportunities.

Definition of a Niche

A niche market is a focused portion of a market.

A business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. You can think of a niche market as a narrowly defined group of potential customers.

Steps:

Step 1: Get a pen and some paper out and brainstorm ideas for your niche

For example yoga:

for golfers
for celebrities
for teenagers
for primary school children
for people with bad backs
for rugby players

Step 2: Once you've picked your 'niche market' spend at least 10% of your time becoming an expert in that field

For example if your niche is yoga for golfers, your activities could include:

researching yoga postures for golfers
compiling a list of golf clubs in your area
contacting the head professionals at your local golf clubs

Step 3: Turn on other revenue streams

Example: if your niche is 'yoga for golfers' you could set up yoga...

1-2-1 sessions for golfers
days for golfers
retreats for golfers
for golfers DVD
for golfers DVD series
for golfers card deck

George Watts is a former business consultant and full time yoga teacher based in Mid Wales, UK. To help his fellow yoga teachers become magnificient at managing their yoga business, he has created the World's largest collection of business resources for yoga teachers. Take a peek here: georgewatts.org/yogateacherkit georgewatts.org/yogateacherkit