Ethical bribes? What are they? Well quite simply they are a simple way to reward your customers weather it be for keeping an appointment, showing up for a training session on time, a reward to a member for referring a friend or family member, or a new member welcome gift.
There are numerous uses for this, from a welcome gift for new Clients/members/, a "thank you" for any referrals you are given, Or a present upon rejoining or so many visits etc, The gift can be tailored for your particular type of service.
Now one of the methods we employ is to offer people a "Fitness CD" chock full of useful information they can use to get fit, tone up, and lose weight, which for the de-conditioned market we target works very well. It's actually a CD and DVD I put together for the particular business I work with that explains in detail how to get the best results out of using the cardio section as well as the correct way to use the pin loaded equipment.
This has proven to be highly successful and the outlay is minimal. The CD is a virtual fitness library that contains a wealth of topics on health and wellness, overall costs was about $2-20 per unit in a nice case, with art work.
No not everyone we see joins, however remember that when you give something to someone there is always a tendency to want to reciprocate and at least if they don't purchase from you (I'm using the gift here in the context of offering it to the person if they keep their telmarketing.educationeasy.net emarketing appointment) then they are going away with a powerful reminder of what you do and who you are, certainly better than a cardboard business.educationeasy.net business card.
Kim Martin has been involved in the fitness industry in various roles from being an instructor/owner of a martial arts centre in Adelaide, managing various centres, to owning and managing a marketing company that generated between 70-500 new members in anywhere from 2 -7 weeks. He has personally sold $22,000 in memberships in a single day.
His passion for the industry remains undiminished and he still works in a "hands on" role for a large western suburbs fitness centre (Definition health club)
He both sells memberships and owns the telemarketing company that has generated over $2,500,000 in sales over 6 years for this centre running mini year round promotions where the business gets 100% of the residuals
Go to healthandwellnessmarketingresources.com healthandwellnessmarketingresources.com for more information on how you can take your health and wellness business to the next level
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