As a yoga teacher offering private lessons, your prime concern when marketing yourself should be credibility. When someone views your website or sees your brochure you want them to have the feeling that your yoga instruction is top-grade and recommended by others. Here are 7 easy-to-implement tips on how to increase credibility through your yoga marketing efforts.
1. Use testimonials
Hand's down, the most effective way to improve your marketing copy. People look to the experience of others when deciding whether or not to go with a service. Take time to list real student testimonials on nearly every page of marketing copy, whether it be on your website or a brochure. One easy way to generate testimonials is to offer a free class to family and friends. After the class, ask them to fill out a questionnaire with open ended questions like, "What did you enjoy most about your yoga practice?"
2. List your credentials
List your credentials. Are you certified with Yoga Alliance, RYT-200 or RYT-500? List it down. If you have any other pertinent skills such as massage therapy or energy healing modalities, be sure to include this in your copy as well. Don't forget to list your Bachelors or Master's degrees. While your college degree might not be completely relevant to yoga, people tend to trust others who have completed higher education.
3. Have a business.educationeasy.net Professional Website (Not a blog!)
A personal high-quality website holds a certain air of professionalism. Unlike a blog, it gives the message that you're a committed professional that has made yoga their career, rather than just a hobby. Free blog sites like Blogger and Weebly are great for casual blogging, but don't carry the credibility necessary for succeeding as a career yoga teacher. These sites do a great job of doing what they're meant for, which is creating a blog meant for weekly or even daily updates. However, this looks and feels very different from a traditional webpage.
Fortunately, using the tools available today, creating a high-quality, business.educationeasy.net professional website yourself is extremely easy and the training is free.
4. Use a personalized email address
Another advantage of having a personal website is that you can create your own personal email addresses (e.g.: lessons @ johnsmithyoga.com). This holds a lot more credibility than using Gmail or Hotmail, for example.
5. Respect your teachers
Who did you train with? Note down the venerable yogi or yogini who you trained with to get your certification.
6. Note down who you've worked with
If you've ever taught yoga to notable groups or individuals, its good to list this down. Some examples:
* Athletes
* People with injuries or disabilities
* Doctors
* Therapists
* Celebrities
7. Always tell the truth
With yoga marketing, it is always important to be honest and truthful about your offerings and credentials. Embrace the concept of Satya and the universe will recognize your integrity and reward you with abundance.
For free videos on how to create your own yoga website, visit Build a buildafreeyogawebsite.com Free Yoga Website.
Matt C. Elmore is a Certified Yoga Instructor, RYT-200 from the Kripalu Center of Yoga and Health. His passions include health, love, the pursuit of happiness, yoga, dance, and travel.
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