Outcome: Host and market our own yoga day
Purpose: Let's do some number crunching...
If you teach a class, you're not going to make much more than ?100 per class. If you give a one to one yoga session, you're not going to make much more than ?35 per session.
If, however, you host a yoga day and charge ?45, you can make ?900 (if you get 20 students to come along). That means one yoga day can be the equivalent of giving 9 to 18 yoga classes or 26 one to one yoga sessions. That's called leverage.
If you seriously want to become a full time yoga teacher, start organising your first day as soon as possible. I recommend having 6 days a year (one every two months). Promote your days as a series of 6 (not one offs). This will motivate and persuade people to come to all 6 days throughout the year.
Steps
1. Choose your venue - ask for a better price
2. Open up Microsoft word and create a schedule
3. Create a poster
4. Create tickets
5. Create a booking form
6. Create an evaluation form
7. Hand out the Poster & Sign Up Form to all your students
8. Advertise your day. Here are a few options..
* Email your current students.
* Email your past students.
* Place an advert in your local directory.
* Stick the posters up in your local hair dressers, health food shops, etc.
* Copy the number one marketing strategy of all circuses. Plaster your town and surrounding towns with your posters! The best places to put a poster up are: gyms, hair dressers, schools, day spas, local businesses, health food shops, flower shops and hospitals.
Good luck!
George Watts is a former business consultant and full time yoga teacher based in Mid Wales, UK. To help his fellow yoga teachers become magnificent at managing their yoga business, he has created the World's largest collection of business resources for yoga teachers. And if you don't want to spend hours creating the Microsoft forms mentioned in the article, I've created them for you. Take a peek here: georgewatts.org/yogateacherkit georgewatts.org/yogateacherkit
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