I have for years been a fan of using leadboxes.
A fantastic, cost effective way to generate new leads, and of course new sales and referrals, it works with any health and wellness occupation. Think Martial arts, Yoga, Tai chi, personal training, fitness centres, massage etc.
We have had resounding success with three boxes. These boxes were strategically placed at several businesses that had a high volume of repeat traffic. Think video outlets sports stores and healthy fast food outlets.
Over a period of 2 years we generated over $70,000 in sales! As time has gone on the effectives has not been as great but we still use them as a cost effective way to promote any special offers such as our "community health and wellness awareness"campaign or our $7 for seven day specials.
And the beauty is that there is virtually no cost involved and we still pick up business.
I did in fact at one stage have a complete marketing kit built around lead boxes it covered;
Why small boxes are no-where near as effective as free standing floor boxes.
How these boxes can be made in a few hours, saving you $$$
The complete scripts to use when approaching business owners and what to offer THEIR business in return for allowing you to place these
Where to place them for maximum effectiveness
Scripts to use when ringing people up to book "Visits" (dentists have appointments
health and wellness centres have "visits")
How to keep track and monitor the effectives of each location
How offering a "gift" to keep the appointment will get you more "show ups"
What to put on the entry forms
Why you need to create MINIMAL work for any business you involve.
Yes leadboxes can give you a great return for a minimal outlay,They'll give you an even better return if you know what sort offers to present, how to word your offers, what to put on your entry forms.
Taking a systematic approach to using these simple tools will help you to increase the results you get a hundred fold.
Kim Martin has been involved in the fitness industry in various roles from being an instructor/owner of a martial arts centre in Adelaide, managing various centres, to owning and managing a marketing company that generated between 70-500 new members in anywhere from 2 -7 weeks. He has personally sold $22,000 in memberships in a single day.
His passion for the industry remains undiminished and he still works in a "hands on" role for a large western suburbs fitness centre (Definition health club)
He both sells memberships and owns the telemarketing company that has generated over $2,500,000 in sales over 6 years for this centre running mini year round promotions where the business gets 100% of the residuals
His toolkit at healthandwellnessmarketingresources.com healthandwellnessmarketingresources.com is guaranteed to get more leads,more sales and more referrals for anybody involved in from of health and wellness occupation from martial arts,Yoga,personal training,fitness centres, massage therapists etc.
He offers a suburb package of free tools for you to test drive without any pressure or hype his proven system.
Go to healthandwellnessmarketingresources.com healthandwellnessmarketingresources.com
No comments:
Post a Comment