If approximately 75% of personal trainers make less than $50,000, how can you be one of the few who makes more than $50,000? First determine if you will work part time or full time. If you have 20 hours per week to work, then you have seven ways to maximize your part time salary. If you can work full time, you have even more options, but these are a great start.
1. Diversity! If you serve a particular group, ask them what other products and services they want. Anyone can sell fitness balls as desk chairs but what about special hair dresser scissors if all your clients are hair dressers? Be creative and make sure you are providing more value to your clients than you are asking in return - they'll love you for it!
2. Raise your rates! Are you charging too little? Your clients will value your service less if you charge too little. Understand your market. You may feel like underpricing to get established, but it can really backfire on you.
3. Teach a Special Class: Boot camp, Cycling, Higher number of participants, price like yoga studio.
4. Train More Clients per Session. If beginners no more than 3. If you've worked with them and they understand all of your instructions, up to 6. They like discount, you'll enjoy more $.
5. Work More Hours. If you're working less than 20 hours a week, you are seeing too few clients to get the critical word of mouth buzz you need for your advertising ROI to be positive.
6. Focus on Intensity. Create more intense workouts. Intensity, force applied in specific manner for specific duration. Train more clients per hour. Intensity allows you to reduce 60 minutes, 45 minutes, 40 minutes, and 30 minutes without sacrificing quality.
7. Hire Staff! You need to spend time training clients. Hire staff, interns and future PTs to answer your calls, set appointments and even perform initial evaluations and or trial sessions. Eventually your may need them to perform the first few sessions with a client to get the client up to speed.
-Kate McKeon
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