Trying to build a business as a yoga teacher felt impossible to me. I finished yoga school and my postures were great. I had a solid foundation in yoga philosophy. I traveled to India. I did everything a great yoga teacher should do. But I still could not figure out how to make a living teaching yoga. I am not business-minded and there was no one helping me. All my favorite yoga teaching friends were also struggling to find gigs and they became more like competition than friends. What I needed most was to find people who were interested in my success.
Beyond Belief you also need a marketing plan!
Of course it is important to have a strong working knowledge of and belief in the practice of yoga or which ever healing art you are practicing. You also need to believe in yourself and you capability to teach and coach and serve people. These beliefs are most definitely the backbone of your business. If you are ever faltering in your confidence either in the practice of in yourself one of the best things you can do is to read. Read to gain knowledge and also inspiration. Once you are steadfast in your conviction and dedication, go beyond belief and into action. Develop a marketing plan. This is where I and many yoga teachers and other healers get stuck. With the internet today there are so many ways to get free or very low cost training in marketing.
Align your marketing with your yoga practice
Internet attraction marketing teaches you to be yourself and attract to you the types of clients that are already on the web looking for the things that you have to offer. Manifesting yourself physically in yoga postures is very similar to the way you can manifest your financial and business posture on the web. By posting more and more valuable information in different formats on the web, you will grow your presence and stature to that of an expert in your field. People will respect you and your teaching will encompass so much more than it can in the studio classroom. As you write and serve people on the web, they will contact you and inevitably wonder when and where they can take class with you. The methods I am suggesting are invaluable but they take dedication and time to develop. I am available as a personal guide to you as you get started in these methods. There is a very comprehensive training program that you can look at.
Earn multiple streams of income
Do not let yoga be your single source of income. With your skills as a yoga teacher, you are a coach and inspiration on many levels. With internet marketing you have the opportunity to use your yoga business as one avenue but you can also learn to create income in multiple ways. When you have a website that gets some traffic, you can begin to earn money if people buy products through your site. For example, you might post a link for clients to purchase yoga related books at Amazon. You will earn money from this. You can also branch out and offer other skills that you have.
Develop marketing skills and add an additional source of income
Find a direct selling, or network marketing company that you can be passionate about. By joining a team of experts in marketing, you will be able to get free, long term support in developing your marketing skills. This is an amazing way to build a sense of community, get support in your business, and also have a whole other source of income. Most network marketing companies promote healthy lifestyles and nutritional products that will benefit your body. You will have yet another thing to offer your clients and you will be able to serve people in a whole new dimension.
Business is best as part of a team
It is more fun to earn money and develop a business when you can share your experience with others. For beginners it is crucial to have guidance and support. The road to success of any kind is not easy. You need to be motivated and dedicated every day. When you have a team of like minded people to share the journey with, it makes it a lot more worthwhile. It also allows you to keep a perspective on money and the purpose of your earning. One of the things I love most about earning is the opportunity to share and give to others. One of the central tenants of the company I am a part of is When you become blessed, you better become a blessing. It is a joy to have companionship in this mindset, especially in the realm of business. It is breaking the mold of what rich people are perceived as.
The more value you offer the better
As a yoga teacher, you offer a practice and all of your knowledge of yoga. You can offer information, experience and expertise. The more you give, the more you will receive in return. As you build relationships and trust, you will be developing the confidence to give even more wholeheartedly. As an internet marketer, your skills will be invaluable to anyone who is running a business. You will be able to consult and advise those who are wondering how to expand their businesses. As a network marketer you will have a nutritional product that will support health and also offer the opportunity to learn how to generate more income with in the framework that your success is build on other people's success.
If you would like a free 20 min consultation about how to expand your yoga business to include multiple sources of income contact me.
Yonat Mayer is a graduate student in Somatic psychology in San Francisco. She guides yoga teachers, healers, therapists and artists like herself on internet attraction marketing, creating multiple sources of income and how to support themselves doing what they love. Share yourself with the world!
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