Outcome: Set up your own professional e-Newsletter without forking out a single penny.
Purpose: Stay in touch with your students. Promote your other services/products. Offer a weekly yoga tip
Setting up an e-Newsletter for your yoga business is one of the best marketing strategies you can use because the smaller a businesses is the more effective "contacting customers" is as a strategy.
The cost of directly contacting your customers or prospects can be high if you were sending out letters or postcards. It would not only be expensive to send out letters/postcards but would take a lot of your precious time to manage.
The good news is there is a way of contacting your yoga students and prospects without spending a single penny. There is a little known tool on the Internet that allows you to send attractive, professional looking e-Newsletters to your yoga students and prospects. And the best news is that this e-Newsletter tool won't cost you a single penny.
I used to use another e-Newsletter tool that cost me about ?150 a year. Not any more!
This e-Newsletter tool will keep your yoga students informed of other services you provide without doing a hard sell. You simply provide a useful tip (e.g. yoga position that good just before going to bed to help you sleep) and at the end of the tip, mention one of your services (e.g. 1-2-1 yoga).
As long as you place your customer's interests above your own (e.g. by offering useful yoga tips), you won't receive any complaints. I am not affiliated with mailchimp in any way.
Steps:
Go to Google and type in mailchimp
Click 'Sign Up For Free' and sign up.
Watch their easy-to-follow video tutorials.
Create your e-Newsletter.
Put the e-Newsletter sign up form on your website.
Good luck!
George Watts is a former business consultant and full time yoga teacher based in Mid Wales, UK. To help his fellow yoga teachers become magnificient at managing their yoga business, he has created the World's largest collection of business resources for yoga teachers. Take a peek here: georgewatts.org/yogateacherkit georgewatts.org/yogateacherkit
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