Welcome To The First Part Of Seven Part Mini Course Designed To Get More Leads, More Sales, And More Referrals Than Ever Before for any health And Wellness Business From time to time I enjoy training at different centres, this gives me a chance to see what the opposition is up to if it's nearby centre, or if I'm travelling a little further to see what other centres have, and are doing in terms of facilities, customer service etc.
I still walk into some these and find not only am I not asked for my name, or any other details, In fact in some places the person behind the counter doesn't smile, is preoccupied with talking to other staff members and generally gives off the attitude that they would rather be somewhere else.
I've also had to ask where toilets and change rooms are, that type of service I'm glad to say is in the minority but there are still a lot of places that do not get me to fill out anything that will allow the business to follow up on my visit, or to make a presentation at the point of entry. It goes without saying that if you're not getting these details then you're not maximising the full potential of your centre and you're "leaving money on the table"
A well worded PEQ (pre assessment questionnaire") allows you to ask a series of strategic questions that will in a step by step manner lead your prospect to the point where he or she has made a commitment to purchase a membership/visit pack/set of lessons etc from you.
The questions are geared to allowing them to tell you WHY, and they want to exercise, and when they are able to come, it also asks the prospect if this is their decision there is quite a lot of psychology geared to making the prospect arrive at the point they have made the choice to purchase, a membership/visit pack/etc, not they have been coerced or bullied into it.
If at the time they have for one reason or another not purchased then the PEQ serves to allow you to follow up with a "Thank you for looking around letter" and a special offer enclosed or something of that nature, it also allows you to build a data base so perhaps later the prospect will be in a position to use your services.
I know that I have had people make purchases from me several months after the initial visit it works, and its essential to you bottom line that you start using this powerful tool now.
Kim Martin has been involved in the fitness industry in various roles from being an instructor/owner of a martial arts centre in Adelaide, managing various centres, to owning and managing a marketing company that generated between 70-500 new members in anywhere from 2 -7 weeks. He has personally sold $22,000 in memberships in a single day.
His passion for the industry remains undiminished and he still works in a "hands on" role for a large western suburbs fitness centre (Definition health club)
He both sells memberships and owns the telemarketing company that has generated over $2,500,000 in sales over 6 years for this centre running mini year round promotions where the business gets 100% of the residuals.
You'll get all the details how to gain more leads,more sales and more referrals for any health and wellness occupation at healthandwellnessmarketingresources.com healthandwellnessmarketingresources.com
I'll also have a priceless free gift for you. So to increase your profits go to healthandwellnessmarketingresources.com healthandwellnessmarketingresources.com
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